Breaking Into a New Community with Jennifer Jones, Good Times Coal Fired Pizza & Pub

In this episode of Main Street Business Insights, Matt sits down with Jennifer Jones, co-owner of Good Times Coal Fired Pizza and Pub in Big Stone Gap, Virginia. Located in historic Big Stone Gap Main Street, Good Times is a coal-fired pizzeria and pub, music venue, and community gathering place. In the heart of Appalachian coal country, the coal-fired pizzeria also nods to the area’s unique heritage and geography. 

Jennifer and her husband Brian purchased the business from the previous owner in 2021, soon after relocating to Big Stone Gap from northern California. The move from California to Virginia had been a long-time dream of Jennifer’s, who has an affinity for the Appalachian Mountains, but landing in Big Stone Gap was largely due to coincidence. When Brian and Jennifer were visiting the area looking for a town to put down roots, they stopped in Big Stone Gap (at the very restaurant they would later own) for a bite to eat. They were met with such a welcoming atmosphere and kind people that they stopped their search then and there. “It was like Big Stone Gap was saying, ‘Pick us!’” said Jennifer. 

Brian and Jennifer have a background in entrepreneurship and were interested in starting or purchasing a business once they got settled. When the previous owner of Good Times announced they were selling, Brian and Jennifer jumped on the opportunity. Since taking over, they have completed a kitchen renovation, added community events, and more. 

In this conversation, they discuss why Jennifer and Brian chose to relocate to Big Stone Gap, their experience of owning a downtown business in a new community, and how they’ve grown and expanded the existing business into something unique to them.