Back to the Pivot - Navigating Your Small Business in a Challenging Economy

Join host Matt Wagner for his conversation on the current economic challenges facing small businesses and the strategies and innovative pivots that can help better navigate these turbulent headwinds.

In this episode, we dive deep into: 

- Navigating Economic Uncertainty: Consumer confidence is at its lowest in 12 years.

- Strategies for Customer Retention: Retaining existing customers is more cost-effective than acquiring new ones.

- Maximizing Value and ROI: Regularly auditing pricing structures is essential for profitability.

- Adapting Marketing Strategies: Marketing strategies should adapt to changing consumer behaviors and exploring new markets can open up opportunities for growth.

- Innovative Business Pivots and Community Building: Small businesses should leverage their unique identity and strengths to stand out.

Connect: 

• Check out Made on Main

Episode Links: 

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Join us next week for more insights into the evolving landscape of Main Street business.