Retail Marketing Strategies from Main Street South Australia’s David West

Join host Matt Wagner as he welcomes David West, director of Premier Retail Marketing and based in Adelaide, South Australia. David is a leading expert in commercial district management and a key figure behind Australia’s Main Street movement, as chair of Main Street South Australia. In this inaugural international episode, Matt and David explore the nuances of Main Street revitalization, comparing approaches and challenges faced by small businesses in the U.S. and Australia. 

Here’s what we'll cover: 

- Introduction to David West: Discover David's journey from managing shopping centers to becoming a pivotal player in the Main Street movement in Australia. 

- Main Street Movement in Australia: Learn about the evolution of the Main Street movement, including the pivotal role of Victoria and the establishment of Main Street Australia. 

- Success Stories and Challenges: Hear about the various models of Main Street organizations in South Australia, including their partnerships with local councils and business associations. 

- Marketing and Economic Development: Understand how Main Streets in Australia compete with shopping centers and the importance of effective marketing strategies. 

  

Further Reading:  

- David West’s Book: Main Street Management: Successful Retail Strategies 

-  Main Street South Australia: Learn more about the initiatives and programs being developed to support Main Streets across Australia. 

  

Connect: 

- Follow David West on LinkedIn for insights and updates on the Main Street movement in Australia. 

- Stay tuned for more episodes exploring innovative strategies for small business success on Main Street. 

 

Episode Links: 

- Watch video interview 

- Listen on Apple Podcasts 

- Listen on Spotify 

- Subscribe for updates 

 

Conclusion: 

This episode is a rich conversation about the interconnectedness of communities, businesses, and local initiatives. Tune in to explore how lessons from South Australia can inform the future of Main Streets everywhere. 

Join us next week for more insights into the evolving landscape of Main Street business.