The Art of Understanding Local Markets

In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data. 

While market understanding can feel daunting, it’s not only a purely data-driven exercise. While data plays a crucial role, effective market analysis goes beyond just crunching numbers. It's a blend of science and art, requiring a deep understanding of your community, its needs, key drivers, and the broader context of how it functions as a place where consumers, visitors, locals and small businesses and organizations converge. 

In the episode, Matt explains his philosophy for market analysis, how to transform data interpretation into effective strategy, and the importance of local contexts.  

Further Reading: IRS Migration Data | Esri Data Mapping | Placer.ai